Why Bournemouth is the perfect place to launch your business?

Bournemouth, a vibrant coastal town in Dorset, has long been celebrated for its stunning beaches and lively culture. However, in recent years, this town has emerged as a prime location for entrepreneurs and small to medium-sized businesses (SMBs).

With its growing economy, supportive business community and excellent quality of life, Bournemouth offers a fertile ground for businesses to thrive.

A thriving economic hub

Bournemouth's economy has shown significant growth, making it an attractive destination for businesses looking for economic efficiency and strong ROI. The town's economy is diversified, with key sectors including tourism, finance, digital and creative industries.

According to data from the Office for National Statistics (ONS), Bournemouth has experienced steady economic growth, with a Gross Value Added (GVA) increase of 3.1% in recent years.

This economic dynamism is further supported by Bournemouth’s position as a leading hub for digital and tech companies. The town is part of the UK's "Silicon South," a digital economy that contributes significantly to the local economy. The presence of successful businesses like LV= and JP Morgan demonstrates the potential for SMBs to flourish in Bournemouth’s business-friendly environment.

High Return on Investment (ROI) opportunities for small and medium businesses

For small and medium businesses, one of the key considerations when choosing a location is the potential for return on investment (ROI). Bournemouth offers a compelling case with its combination of lower operating costs and access to a skilled workforce. The town's average office rent is significantly lower than in larger cities like London, yet it still provides access to a broad customer base and a thriving local market.

The Dorset Local Enterprise Partnership (LEP) has been instrumental in promoting business growth in the area. Their initiatives, such as the Dorset Gateway, provide businesses with access to funding, advice and support, further enhancing the potential for high ROI.

Additionally, Bournemouth's growing population, which includes a mix of students, professionals and retirees, creates a diverse customer base eager to engage with local businesses.

Bournemouth

Bournemouth’s business support ecosystem

Starting a business in Bournemouth means joining a supportive and collaborative business community. The town boasts a variety of networking groups, business events, and workshops designed to help entrepreneurs connect, learn and grow.

Organisations like Silicon South and Dorset Growth Hub offer invaluable resources, including mentoring, funding opportunities, and marketing support.

Moreover, Bournemouth University’s Innovation Centre provides startups and SMBs with access to research, development resources and talent. This collaboration between education and industry ensures that local businesses can innovate and stay competitive in their respective markets.

Why marketing solutions are key to success

While Bournemouth offers a fertile environment for business growth, achieving success still requires a strategic approach, particularly in marketing. In today’s competitive landscape, effective marketing solutions are crucial for businesses to reach their target audience, build brand awareness and drive sales.

Bournemouth's diverse demographic makes it essential for businesses to employ tailored marketing strategies that resonate with different segments of the population. Whether through digital marketing, social media management, or traditional advertising, local businesses can significantly boost their visibility and customer engagement.

At Innovisual, we understand the unique needs of Bournemouth's small and medium businesses. Our marketing solutions are designed to deliver economic efficiency, ensuring that your marketing investments yield high returns.

From social media management to SEO optimisation, we help businesses in Bournemouth connect with their local audience and achieve sustainable growth.

Bournemouth is not just a beautiful place to live; it’s a strategic location for launching and growing a business. With a supportive business community, a strong local economy and high ROI potential, it’s no wonder that more entrepreneurs are choosing to set up shop in this vibrant town.

By leveraging effective marketing solutions, businesses in Bournemouth can tap into the town’s opportunities and position themselves for long-term success.

If you’re considering starting or growing your business in Bournemouth, Innovisual might be the right fit for you. Our expert team is ready to provide you with tailored marketing strategies that drive results.

Book now a FREE session to understand your needs and let’s work together to make your business a success in Bournemouth.